/* Single stylesheet for all pages. No gradients, shadows, or animation. */

:root {
  --bg: #f7f4ed;
  --ink: #151515;
  --mute: #5f5b52;
  --rule: #d8d2c4;
  --accent: #b5360c;       /* buttons and list numbers only */
  --accent-dark: #8c2907;
  --serif: Charter, "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;
  --sans: system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font: 1.0625rem/1.65 var(--sans);
  -webkit-font-smoothing: antialiased;
}

.col {
  max-width: 680px;
  margin: 0 auto;
  padding: 0 24px;
}

.col-wide { max-width: 1040px; }

a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 0.2em; }
a:hover { text-decoration-thickness: 2px; }

:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; }

.skip {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--ink);
  color: var(--bg);
  padding: 0.5rem 0.75rem;
}
.skip:focus { left: 0; z-index: 10; }

/* Navigation */

.nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem 1.5rem;
  padding: 1.5rem 0 1.25rem;
  font-size: 0.9rem;
}
.nav a { text-decoration: none; color: var(--mute); }
.nav a:hover { color: var(--ink); text-decoration: underline; }
.nav a[aria-current="page"] {
  color: var(--ink);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.35em;
}

/* Type */

h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 600;
  letter-spacing: -0.015em;
  margin: 0;
  text-wrap: balance;
}

h1 { font-size: clamp(2.1rem, 6.5vw, 2.9rem); line-height: 1.08; }
h2 { font-size: clamp(1.6rem, 4.6vw, 2rem); line-height: 1.15; }
h3 { font-size: 1.25rem; line-height: 1.25; }

p { margin: 0 0 1rem; }

.eyebrow {
  margin: 0 0 0.75rem;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mute);
}

.lede {
  font-family: var(--serif);
  font-size: clamp(1.2rem, 3.4vw, 1.4rem);
  line-height: 1.4;
  margin: 1.25rem 0 0;
}

.fine { font-size: 0.875rem; color: var(--mute); margin: 0.75rem 0 0; }

/* Masthead (home) */

.masthead { padding: 2.5rem 0 2rem; }
.masthead h1 {
  font-size: clamp(3rem, 12vw, 5rem);
  line-height: 1;
  letter-spacing: -0.03em;
}
.masthead .lede { max-width: 30ch; }
.masthead .id { display: flex; align-items: center; gap: 1.25rem; }

.portrait { display: block; flex: none; width: 96px; height: 96px; object-fit: cover; }
.masthead .portrait { border-radius: 50%; object-position: center 20%; }
.portrait-lg { width: 160px; height: 160px; margin-top: 1.25rem; }

.proof-line {
  margin: 0;
  padding: 0.9rem 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--rule);
  font-size: 0.9375rem;
  font-weight: 600;
  line-height: 1.5;
}
.proof-sub {
  display: block;
  margin-top: 0.5rem;
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--mute);
}

/* Page header (inner pages) */

.page-head { padding: 2.5rem 0 2rem; }

/* Sections */

.section { padding: 2.5rem 0; border-top: 1px solid var(--rule); }
.section > h2 { margin-bottom: 1.25rem; }
.section > :last-child { margin-bottom: 0; }
.page-head + .section { border-top-color: var(--ink); }

/* Lists: dashes, not bullets */

ul.dash { margin: 0 0 1.25rem; padding-left: 1.5rem; }
ul.dash li { margin-bottom: 0.55rem; padding-left: 0.25rem; }
ul.dash li::marker { content: "\2014\00a0"; color: var(--ink); }

/* Numbered lists (offers, included, steps) */

ol.numbered { list-style: none; margin: 0; padding: 0; }
ol.numbered > li {
  display: grid;
  grid-template-columns: 2.75rem 1fr;
  column-gap: 0.25rem;
  padding: 2.25rem 0;
  border-top: 1px solid var(--rule);
}
ol.numbered > li > div { min-width: 0; }
ol.numbered > li:first-child { border-top: 0; padding-top: 2.5rem; }
ol.numbered > li:last-child { padding-bottom: 2.5rem; }

.num {
  font-family: var(--serif);
  font-size: 1.5rem;
  font-weight: 600;
  line-height: 1.1;
  color: var(--accent);
}

/* Compact numbered list (inside a section) */

ol.numbered.tight > li { padding: 1rem 0; }
ol.numbered.tight > li:first-child { padding-top: 0; }
ol.numbered.tight > li:last-child { padding-bottom: 0; }
ol.numbered.tight .num { font-size: 1.15rem; line-height: 1.65; }
ol.numbered.tight h3 { font-size: 1.1rem; line-height: 1.5; margin-bottom: 0.15rem; }
ol.numbered.tight p { margin: 0; color: var(--mute); }
ol.numbered.tight > li:first-child { border-top: 0; }
.section > ol.numbered.tight { margin-bottom: 1.25rem; }

.offer h2 { margin-bottom: 1rem; }
.offer .price-line { font-family: var(--serif); font-size: 1.25rem; margin: 0 0 1.25rem; }

/* Buttons */

.btn {
  display: inline-block;
  padding: 0.85rem 1.5rem;
  border: 0;
  border-radius: 0;
  background: var(--accent);
  color: #fff;
  font: 600 1rem/1.2 var(--sans);
  text-decoration: none;
  cursor: pointer;
  -webkit-appearance: none;
  appearance: none;
}
.btn:hover { background: var(--accent-dark); text-decoration: none; }

/* Forms */

label { display: block; margin-bottom: 0.35rem; font-size: 0.875rem; font-weight: 600; }

input[type="text"],
input[type="email"],
input[type="tel"],
select,
textarea {
  width: 100%;
  padding: 0.75rem 0.85rem;
  border: 1px solid var(--ink);
  border-radius: 0;
  background: transparent;
  color: var(--ink);
  font: 1rem/1.4 var(--sans);
  -webkit-appearance: none;
  appearance: none;
}
select {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%23151515' stroke-width='1.5'/%3E%3C/svg%3E");
  background-position: right 0.85rem center;
  background-repeat: no-repeat;
  padding-right: 2.25rem;
}
textarea { min-height: 8rem; resize: vertical; }

.beehiiv-embed { width: 100%; max-width: 100%; min-width: 0; overflow: hidden; }
.beehiiv-embed > :not(script),
.beehiiv-embed iframe { display: block; width: 100%; max-width: 100% !important; margin: 0; padding: 0; border: 0; background: transparent; box-shadow: none; }

.field { margin-bottom: 1.25rem; }

.hp { display: none; }

/* Proof */

blockquote { margin: 0 0 1.75rem; padding-left: 1.25rem; border-left: 2px solid var(--ink); }
blockquote p { font-family: var(--serif); font-size: 1.2rem; line-height: 1.45; margin: 0 0 0.5rem; }
blockquote footer { font-size: 0.85rem; color: var(--mute); }
.section > blockquote:last-child { margin-bottom: 0; }

.metrics { list-style: none; margin: 0; padding: 0; }
.metrics li {
  display: grid;
  grid-template-columns: 9rem 1fr;
  gap: 0.25rem 1rem;
  align-items: baseline;
  padding: 1rem 0;
  border-top: 1px solid var(--rule);
}
.metrics li:first-child { border-top: 0; padding-top: 0; }
.metrics strong { font-family: var(--serif); font-size: 1.6rem; line-height: 1.1; font-weight: 600; }

/* Price + CTA block */

.price { font-family: var(--serif); font-size: 3rem; line-height: 1; font-weight: 600; margin: 0 0 0.5rem; }
.cta-block .btn { margin-top: 0.5rem; }
.cta { margin: 1.5rem 0 0; }

/* Footer */

.footer {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 0.5rem 1.5rem;
  margin-top: 1rem;
  padding: 1.5rem 0 3rem;
  border-top: 1px solid var(--ink);
  font-size: 0.85rem;
  color: var(--mute);
}
.footer a { color: var(--mute); }
.footer a:hover { color: var(--ink); }

@media (max-width: 520px) {
  .btn { width: 100%; text-align: center; }
  .metrics li { grid-template-columns: 1fr; }
  ol.numbered > li { grid-template-columns: 2.25rem 1fr; }
}

/* Desktop: tighter vertical rhythm, same 680px column */

@media (min-width: 721px) {
  .masthead { padding: 1.5rem 0 1.2rem; }
  .masthead .id { gap: 1.5rem; }
  .page-head { padding: 1.5rem 0 1.2rem; }
  .section { padding: 1.5rem 0; }
  ol.numbered > li { padding: 1.35rem 0; }
  ol.numbered > li:first-child { padding-top: 1.5rem; }
  ol.numbered > li:last-child { padding-bottom: 1.5rem; }
}

/* Home: single call to action */

.cta-row { padding: 2rem 0 2.5rem; }
.cta-row p { margin: 0; }
.cta-row .textlink { margin-top: 1rem; }

/* Work: pricing table (Save, Launchpad, Scale) */

.work-intro { max-width: 40rem; }
.section.narrow { max-width: 680px; }

.plans {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  grid-template-rows: auto auto auto auto auto;
  column-gap: 1rem;
  margin: 2rem 0 2.5rem;
}
.plan {
  display: grid;
  grid-row: 1 / span 5;
  grid-template-rows: subgrid;
  border: 2px solid var(--rule);
  padding: 0 1.25rem;
}
.plan.featured { border-color: var(--accent); }
.plan > * { margin: 0; padding: 1.1rem 0; border-top: 1px solid var(--rule); }
.plan > h2 { border-top: 0; font-size: 1.6rem; }
.plan p { margin: 0; }
.plan p + p { margin-top: 0.25rem; }
.plan .eyebrow { margin-bottom: 0.4rem; }
.plan-price { font-family: var(--serif); font-size: 1.75rem; font-weight: 600; line-height: 1.2; }
.plan .btn { display: block; text-align: center; }

@media (max-width: 899px) {
  .plans { grid-template-columns: 1fr; grid-template-rows: none; row-gap: 1rem; }
  .plan { grid-row: auto; display: block; grid-template-rows: none; }
}